Diana’s Story
When co-founder Diana Kattan faced challenges navigating her first art fair, she recognized a shared struggle among fellow artists. These stories, along with her own, inspired the creation of Palettable—an artist-driven platform designed to simplify and enhance the process.
Recount her story and see how Palettable could have transformed her experience.
A Little Girl with Big Dreams
As a child, Diana’s heart was set on becoming a painter. She spent hours with her brushes and colors, imagining a future where her art would touch the world.
Navigating the Unknown
Diana graduates from art school, armed with talent and ambition, but soon realizes the art market is a maze. With no guidance on how to succeed, she feels lost in an industry that seems opaque and inaccessible.
Fear of the Unknown
Diana is hesitant to take the financial leap of attending out-of-town art fairs. The costs are high, and the risk of little to no return for her specific style of art makes the decision overwhelming. Time is limited, and she can’t afford to experiment with every opportunity.
Discovering Palettable
Everything changes when Diana finds Palettable. She realizes she no longer has to go it alone. By leveraging the experiences of other artists, Palettable provides her with tailored recommendations, helping her target the best opportunities with confidence.
Walking the Path Together
With Palettable by her side, Diana feels supported and informed. Every opportunity recommended is like a conversation with a trusted friend who knows her needs. As she ventures into new art fairs and markets, Palettable learns from her journey, continuously refining the recommendations to ensure her path to success is always clear.